Case studies
Real campaigns. Real numbers. No fluff.
Ecommerce Fashion in saudi arabia
SAR 3.21M
Total sales
↗ 8% YoY
5,000+
5,000+
Orders
SAR 413K
Taxes processed ↗ 7%
Gen-Z
Audience
Objective
Reach a Gen-Z audience with a tailored brand voice and convert at scale.
Strategy
- Audience-first messaging built around Gen-Z cultural triggers
- TikTok-led TOF with Meta retargeting
- Trend-driven creative sprints (bi-weekly)
Execution
Re-wrote brand messaging hierarchy, briefed creators against a content matrix, and scaled the funnel only when AOV held above the target line.
Key learning
“Message-market fit beats targeting hacks — the right hook unlocks cheaper inventory across every platform.”
E-commerce Sportwear
We achieved revenue of +2 million pounds through 3 months in the field of sportswear in Egypt
I get this revenue through building a funnel in Meta , order: 2,.253 ,ROAS : 5 ,Revenue: 2,500.00
Ecommerce Perfume
Objective
Turn a regional perfume brand into a category leader through a North-Star-driven growth model and UGC-first creative.
Strategy
- North Star Metric framework around weekly active buyers
- UGC creator pipeline producing 50+ assets / month
- Cross-channel scaling (Meta, TikTok, Snapchat, Google)
- Offer architecture engineered for AOV uplift
Execution
Built a creative-led growth loop: UGC seeded TOF → branded retargeting → bundle offers at checkout. Continuously rebalanced spend by channel ROAS weekly.
Key learning
“When creative output becomes a system (not a project), CPM compression and ROAS expansion happen in parallel.”
Ecommerce Agricultural products
EGP 7.79M
Revenue
11.65x
ROAS
15,599
Orders
EGP 668K
Spend
Objective
Build a profitable acquisition engine for a non-traditional ecommerce category.
Strategy
- Category education content as TOF
- Lead-magnet plus retargeting funnel
- Optimised against ROAS, not CPL
Execution
Educated cold audiences with utility content, captured demand with retargeting, and pushed offers only to validated intent segments.
Key learning
“Even niche categories scale when the funnel respects the buyer’s learning curve.”
Cosmetic Industry
EGP 2.7M
Revenue
7.95x
ROAS
12.18%
CTR
2,933
Orders
Objective
Build a Meta-only revenue engine with a structured testing → optimisation flywheel.
Strategy
- Phase 1: Test product / creative / audience matrix
- Phase 2: Compound winners with budget reallocation
- Phase 3: Lock winning hooks into evergreen campaigns
Execution
Rotated through a disciplined test plan, shutting down losers fast and re-investing in compounding winners.
Key learning
“A structured testing rhythm beats hero campaigns — predictable wins compound.”
Campagin Company 3Q
Objective
Scale a high-AOV electronics store profitably across Meta, Google and TikTok while building a retention engine for repeat revenue.
Strategy
- Full-funnel paid media (TOF / MOF / BOF)
- Mixpanel-based behavioural tracking + cohort analysis
- Klaviyo lifecycle flows for CAC payback and LTV
- Creative testing matrix tied to audience segments
Execution
Re-architected the funnel around product-led acquisition, layered retargeting against viewed-product and add-to-cart cohorts, and shipped 30+ creative variants per month informed by Mixpanel drop-off data.
Key learning
“Retention infrastructure (email + behavioural triggers) compounded paid performance — repeat-buyer revenue cut blended CAC by ~38% by month four.”
